My Grandma makes the most amazing pikelets…fluffy, round, soft pillows of goodness topped with homemade jam and velvety whipped cream. I have her recipe, but mine have never, ever, turned out like hers.
It got me thinking about where I was going wrong. Perhaps I haven’t been using the right recipe? Maybe Grandma’s held back a secret ingredient or technique…but no, that’s so not her style…
And when I thought about it some more, I realised that the answer was actually rather obvious—she’s simply a pikelet making expert!
Grandma’s pikelets turn out so beautifully, because she’s experienced, she does it regularly and she loves it.
Having an expert’s recipe doesn't necessarily make you an expert.
I couldn’t help but apply this theory to writing. These days, there’s so much information at our fingertips—templates, how-to guides, downloadable e-books, and the list goes on. And I think it’s wonderful that there are tools at our disposal to help us all to grow and learn.
But a bit like in the case of Grandma’s pikelets—just because you’ve got the guide to writing compelling copy, doesn’t guarantee you’ll produce copy that sizzles!
So when it comes to communicating about something that really matters to you, it’s worth working with someone who is experienced, does it regularly, and loves it…writing that is.
Contact me today for a chat about your next writing project.